Services / Google Ads
Google Ads that buy enquiries, not clicks.
Search ads work when the keyword, the ad, the landing page and the tracking all line up. We structure and manage Google Ads around qualified leads and cost per acquisition, and we tell you plainly where spend is being wasted.
What we build
01
Campaign structure
Campaigns and ad groups organised by intent, so budgets and messages match what people are actually searching.
02
Keyword and negative-keyword control
Match types, search-term review and negative keywords to cut spend on irrelevant queries.
03
Ad-to-page alignment
Each campaign points to a landing page that continues the promise in the ad, with a single clear action.
04
Conversion tracking
Form submissions and calls tracked as conversions, with click IDs captured so leads connect back to campaigns.
05
Budget and bid management
Spend reviewed against cost per lead and lead quality, not against click volume.
06
Reporting you can read
A short, regular view of spend, leads and cost per lead, with what we changed and why.
How we approach it
A good fit for
- Businesses spending on Google Ads without clear lead-quality data
- Companies launching paid search for the first time
- Teams whose ads send visitors to a generic homepage
Fix measurement first
If conversions aren’t tracked correctly, bidding optimises toward noise. We verify tracking before scaling spend.
Start narrow
Begin with the highest-intent queries and expand only when the data supports it.
Review search terms constantly
Wasted spend usually hides in the search terms report. We review it as a routine, not an occasional audit.
Improve the page, not only the ad
Often the cheapest improvement is on the landing page. We work on both.
Questions, answered
Do you manage Google Ads?
Yes: strategy, setup, tracking, ongoing optimisation and reporting. Ad spend itself is paid by you directly to Google.
Can you guarantee a return on ad spend?
No. We guarantee honest measurement and disciplined optimisation, not outcomes that depend on market demand and your offer.
How much should we spend?
It depends on the market and goals. We usually start with a controlled budget, learn what a lead costs, then decide whether to scale.
Do you also build the landing pages?
Yes. Landing pages are part of website development, and we usually recommend building them alongside the campaign.
Tell us what you’re trying to grow.
We’ll tell you plainly what we’d build, what it would measure and whether we’re the right fit.