Services / Analytics and attribution
Know which marketing actually produces business.
Most businesses can see traffic but not what it produced. We design the tracking — events, UTMs, click IDs, lead attribution and reporting — so marketing decisions rest on evidence about enquiries and revenue.
What we build
01
Measurement plan
What to track, why it matters and how each number connects to a business decision, written before anything is configured.
02
GA4 and Tag Manager
Clean property setup, conversion events and tags that fire correctly, with consent and privacy handled.
03
UTM and campaign architecture
A consistent naming system so every campaign and channel can be compared reliably.
04
Lead tracking and attribution
Source, campaign, click ID and landing page stored with each lead and carried through to outcomes.
05
Funnel and event analytics
Visit, engage, enquire, qualify and close, visible as one funnel rather than separate reports.
06
Dashboards
A short weekly view of the numbers that drive decisions: leads, cost per lead, qualified leads and sources.
How we approach it
A good fit for
- Businesses with traffic reports but no link between marketing and leads
- Teams whose campaigns and analytics numbers disagree
- Companies preparing to scale spend and wanting reliable data first
Decisions first, metrics second
We start from the decisions you need to make and track only what informs them.
Verify before trusting
Events are tested in real conditions; broken tracking is worse than none.
Respect privacy
No sensitive personal data in analytics, and consent handled according to the requirements that apply.
Close the loop to revenue
Qualified leads, calls, proposals and revenue are linked back to the source, even if that starts in a simple spreadsheet.
Questions, answered
What is marketing attribution?
Working out which channels, campaigns and pages contributed to a lead or sale. We keep it practical: capture the source at the first and last touch and carry it through to outcomes.
Do you set up GA4 and Google Tag Manager?
Yes: setup, conversion events, tagging, testing and documentation, so your team can maintain it.
Can you connect leads to revenue?
Yes, as long as outcomes are recorded. We design a simple way to record qualified leads, calls, proposals and wins against each lead’s source.
Is this only for large companies?
No. Smaller businesses often benefit most because each wasted rupee matters more.
Tell us what you’re trying to grow.
We’ll tell you plainly what we’d build, what it would measure and whether we’re the right fit.